Who we are

We are a US-based distributor of innovative European baby essentials for the modern parent. In 2014, we started bringing the most sought-after European trends to the US market, beginning with the BABYZEN YOYO, a first-of-its-kind French stroller that created an entire category (travel) in the stroller gear space.​

In 2019, we began distributing Bombol, which offers award-winning, Italian-designed innovation for today’s parents, including a booster seat that breaks down to the size of a large envelope and a bouncer that offers comfortable seating for infants to 5-year-olds.

We’ve just added AeroMoov, the instant travel cot that opens and closes in the blink of an eye, and Holle, the highly sought after 86-year-old Swiss organic baby food company, to our expanding portfolio. US distribution begins in Q2 2020 for AeroMoov and Q1 2021 for Holle.​

It’s our goal to make parents’ lives easier every single day. To do so, we maintain the highest standards in retail and customer service, and we continue to source best-in-class tools for raising kids with ease and adventure.




There are so many wonderful organizations that accept new or gently used baby essentials and get them to families experiencing financial hardship. Our team, based largely in New York City, works closely with Little Essentials and GOOD+, both volunteering our time and donating our product. We encourage our customers that have outgrown baby essentials to consider donating them to these organizations - or other local non-profits.